Why you need to shop consciously, and where to do it

Gone are the days when the only things you cared about when shopping were either the price or how on-trend something was. Now, with changes not only to the environment, but also towards how we want to be perceived in the world, people are thinking more consciously about how, and on what, they spend their money.

For many of us, buying a fun new dress or tee for under $30 is a no-brainer; we see, we like, we buy. However, for a lot of other Singaporeans it has now become more important to know exactly what it is they’re adding to their wardrobes, their homes or using on their skin.

“I like to shop consciously because I feel like I have more of an emotional connection with my purchases,” says Susannah Jaffer, the owner of Zerrin, a Singapore based curated online store that features brands with “meaningful stories” and great design. “I think as women, caring more about the things we buy and valuing them in a new way is the first step towards shopping more sustainably – and ultimately buying less but better.”

For Tim O’Hanlon, a writer who previously worked for Lonely Planet, shopping consciously is about choosing the right brands. “My version of shopping consciously is picking brands I know have a reputation for quality and are long-lasting over fast fashion,” he says.

“This is because – I at least have the impression that – they treat their manufacturing staff better and are more conscious of their impact, plus as they pander less to quick trends they produce less and don’t encourage a throw-away lifestyle in their customers. Finally, as the items are of vastly better quality I can wear/use them for a long time so it lowers my own impact.”

This article was first published on Yahoo Lifestyle Singapore. Read the full story HERE.

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