Finnish brand Su is a fashion and homewares brand that is part of the Slow Fashion movement. The brand creates limited pieces in sustainable fabrics like linen, organic cotton and merino wool.
The style is very ‘Finnish’; shapes are oversized and non-gendered in many ways, the colours are muted and natural, and the styling is simple and again, natural.
There is something very Japanese about much Finnish design – there are correspondences in concepts like wabi-sabi, minimal-natural, and muted palettes between the two countries’ aesthetics. The Japanese like Finnish design, and the Finns like Japanese design.
Su’s design philosophy is “to make modern, custom-made clothes in small batches”, with an ethos that is “restrained, relaxed and respectful of materials”. Again, all things that resonate with lovers of Japanese design.
Everything is designed and handmade in Finland – from interior textiles to the clothing collections. The latest collection – Summer 2020 – is about loose fits, large pockets, dropped sleeves, shades of gray and blue, with white and black. There are also pieces in an undyed linen.
There is a ‘slowness’ about the collection that’s not only down to how it is sourced and made – 100% certified natural materials, produced in an ethical way – but also in the feel. It’s about long, lazy summers in the woods and fields of Finland surrounded by some of the country’s 100,000 lakes.
“We use Öko-Tex 100 certified natural materials from Finnish fabric wholesalers. Flax is produced in the EU or the Baltic countries. Merino wool is knitted in Finland. The cotton we use is organically grown and produced in the EU in southern Europe,” states the Su website.
Su also produces homewares. Made of linen, there are cushion covers, bath towels, hand towels, aprons, eco bags, and napkins. Again, the fabric is all natural, the colours are muted, and there is a practicality about the designs like tea towels with buttons so you can hook them easily.
Although you can’t currently buy Su online unless you live in Europe, you can try your luck by contacting the brand’s stockist Somia Living by emailing email@example.com. If you really want something from the online store, try emailing firstname.lastname@example.org and organising your own shipping.
Read more about Finnish fashion: Review: A focus on fashion from Finland … the next big thing?
Read more about Slow Fashion: Small but mighty: 6 emerging sustainable Australian fashion brands.