Ethical and sustainable fashion, like all trends and styles, has begun to settle into a series of expected norms; organic cotton, neutral and natural shades, prairie dresses, cable knits and a somewhat ‘earth mother’ vibe.
But it doesn’t have to be that way. The work of Melbourne-based designer Erik Yvon is a fabulous example of design overcoming the expected norms. Yvon uses bright colours, strong prints and unique textures inspired by his Mauritian origins, to create clothes that are joyful, inspired by art and culture, and dedicated to sustainable and ethical production.
“As an independent label we firmly believe in making a change and strengthening our local industry by keeping our production, onshore, transparent and ethical,” writes Yvon. “We are mindful of the footprint we have on our surroundings and try to have a positive impact on the community within our supply chain.”
The brand stocks limited runs of different pieces, and produced made-to-order so as to reduce waste. Yvon also produces all of his products in Melbourne, supporting local industry businesses and working with various communities.
“We pride ourselves on being made in Melbourne and work closely with local suppliers,” writes Yvon on the brand’s website, listing the local businesses they work with.
The Erik Yvon look is an interesting mix of streetwear comfort, and over the top avant garde use of colour, texture and pattern. There is a strong gender neutral thread running through the brand, particularly in its use of separates – tops and pants that can be worn by guys, girls, anyone. The style is also relatively size inclusive, with generous cuts and the use of volume creating flattering shapes for most body types.
There is a touch of the 90s in the brand’s designs too – particularly the use of legging type trousers, tights and black and white geometric patterns. Strong colours like neon yellow and hot pink are softened by the use of more natural shades, but the feel is one of sunny days and parties on the beach.
To shop Erik Yvon, go to erikyvon.com