Meet the finalists: Singapore Stories 2020 fashion design competition

Singapore Stories is an annual fashion design contest organised by the Textile and Fashion Federation (TaFF), and this year despite the impact of Coronavirus is on track to choose a final winner on 22 October, 2020. 

All five of the finalists will hold a runway show on the same date at the Asian Civilisations Museum, where the judges will choose the winner who will be included in the annual Contemporary Gallery at the Asian Civilisations Museum, and be able to launch a collaboration with one of Asia’s top multi-label fashion retailer SocietyA. There will also be an opportunity for a showcase at Paris Fashion Week for the holder of the Singapore Fashion Award.

As with every year, there was a theme for the designers to work around: Reimagining the History and Creating the Future, based on the idea of “examining the past and interpreting the future of design”.

The five finalists:

Nude Femme by Adelyn Putri 

finalists Singapore Stories 2020 fashion design competition NUDE FEMME

Described as “feminine, timeless, versatile and luxurious”, Nude Femme is a sexy ready-to-wear brand that is made by hand in Singapore and around the region, with a focus on supporting women. The brand adheres to the principles of Fair Trade, Fair Wages, Corporate Social Responsibility (CSR) and Garment without Guilt (GWG) standards. 

CYC by Cara Chiang 

finalists Singapore Stories 2020 fashion design competition CYC

A family-owned tailoring business, CYC was established in 1935, and is best known for its affordable, quality tailored shirts. Cara Chiang is a family scion who is involved with creating new concepts for the brand. The brand has a strong Corporate Social Responsibility (CSR) programme including, recently, creating and distribution of 300,000 Masks for Migrants in Singapore after the outbreak of Coronavirus.

Carol Chen 

Founder of Covetella, a designer dress rental service, Carol Chen is using the opportunity of the Singapore Stories competition to relaunch herself as a designer of her own namesake brand. Her design aesthetic fits into the world of glamour that the former beauty queen knows well. 

Martha Who by Mette Hartman 

finalists Singapore Stories 2020 fashion design competition MARTHA WHO

Using traditional batik, Martha Who by Mette Hartman is a sustainable resort wear brand that features hand dyed silk caftans in jewel tones. Very Bali luxe. The pieces are hand-crafted by artisans then sewn by hand and embellished in Singapore.

Nida Shay by Nida Tahir Shaheryar 

finalists Singapore Stories 2020 fashion design competition NIDA SHAY

A glamorous womenswear brand, Nida Shay has been around for a few years and features the substantial use of artisanal hand embroidery created in the rural areas of Pakistan. The designer believes in supporting traditional artisans, with a Corporate Social Responsibility (CSR) programme that provides a living wage, educational ventures and vocational training to support the wider community of craftspeople in Pakistan.

For more information about TaFF’s Singapore Stories contest, go to


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